The Rabbit is associated with the Earthly Branch (地支 / dì zhī) mǎo (卯) and the hours 5—7 in the morning. In the terms of yin and yang (阴阳—yīn yáng), the Rabbit is yin.
Rabbits are earnest with everything they do; they just ask that others treat them the same way.
In Chinese culture, rabbits represent the moon. Some say it is because the shadows of the moon resemble a rabbit. Others say it is because of the rabbit’s pure characteristics.